A business website can be a valuable tool for success. If you do everything you can, your website can help you draw in new clients and give them something to view. You should include blog highlights, testimonials, and pictures in your website.

Blog Highlights

You should have a blog that talks all about your business and what inspires your products and services. Then you should include blog highlights or top posts on the homepage of your website. This will give the customers an idea of what they should be clicking on. If you put the top blog posts right on your home page, then your customers will immediately see them and read them. This can give them an idea of what your business is about and what you are offering them. You put a lot of work into those blog posts, you should put them where they will be read.

Testimonials

Reviews, both negative and positive, are something that will help your business. Over 90 percent of consumers are influenced by reviews they read online. If you put the positive reviews on the homepage of your website, then your customers will see the great things people have to say about your business right away. They will see that past customers have wonderful things to say about your business and they’ll take that into account as they shop. It’ll prove to them that you’re not a scam and you care about your customers. These positive reviews should be read by others because they will help your business to grow.

Pictures

People are driven by things that are aesthetically pleasing and pictures help do this. Your website homepage should include pictures to draw in potential clients. You can include pictures of your team, the products you’ve offered, or even where you work. People are interested in seeing what you do and how you do it. Most people are visual and using this to your advantage will help you indicate to your clients what you have to offer. You should use pictures that capture emotion and will cause action. Your clients should see your pictures and want to buy what you’re selling.

Creating a business is a difficult task but it can be easier if you have a website. Your website should include blog highlights, testimonials, and pictures in order to be successful. If you include these elements then your website will help you draw in more customers.

When working with international clients, it’s important to have your website translated correctly and up-to-date. Get in touch with me so I can help!