It occurs to me that those who are just starting their business and have never had a website may not know what WordPress is and how it can help them.
WordPress is a content management system. What does that mean, though? When installed and set up, WordPress allows you to manage and add pages to your website with ease. It comes with a WYSIWYG editor like you find in Microsoft Word or other word processor that allows you to format your text the way you want it (“what you see is what you get”). The overall design is achieved with the use of a theme, of which there are literally thousands. All you have to do to add a page is click “Add New.”
Here’s what the admin section looks like:
And here’s what it looks like when you add a page (in this case this very post that you’re reading):
WordPress powers 36.1% of all the websites on the Internet, so if you go with WordPress, you’ll be in good company.
WordPress also allows you to create users with varying privileges. That means you can have a user that is allowed to post content, but not to edit it:
WordPress has six pre-defined roles: Super Admin, Administrator, Editor, Author, Contributor and Subscriber. Each role is allowed to perform a set of tasks called Capabilities. There are many capabilities including “publish_posts“, “moderate_comments“, and “edit_users“.
The other advantage to using WordPress is that there are thousands of plugins available (the vast majority of them free). These plugins extend the functionality of your website. They include Google Analytics to allow you to analyze your website performance, caching plugins to make your site load faster, SEO plugins to help you make your site search engine-friendly, and multi-lingual plugins to allow you to add languages to your site. The WooCommerce plugin allows you to build an online store. The possibilities are almost limitless.